A brief history of logo’s, Lego’s, Christmas and good parents and how they love to spoil their children with clean legos.
As Ed Sheeran announced at his last Islington concert, Christmas is indeed coming up. Now, I’m sure quite a few of us are on the naughty list. But, Santa is one selective bastard who likes to spoil our nice stockings laid out just for him, by filling them with iron ore, or… coal, all while we lay out cookies and milk for the fat bastard. Not coral, that would devastate the planet, but hey, there’s a lot of dead coral out there.
Not long ago, Mummy & Daddy bought me my first set of Lego I’ve ever had the pleasure of enjoying in the history of my life and living memory. Thanks a lot. Really, I didn’t have many pieces of flat land to play around with as I built myself an imaginary empire, but my God did I create something inventive with these very limited edition Lego’s.
If you find a piece of Lego f*ing anywhere, chances are it’s right underneath your foot because it bloody hurts when you step on them, but hey, they’re not designed to draw blood when you accidentally step on a plastic brick.
So when was your last close encounter with a piece of Lego? With luck, and the kindness of your father himself, it was at Christmas, as families across the world continue to witness their childrens’ eyes light up upon opening their must-have Star Wars set, rather than painfully underfoot or while clearing a blocked vacuum cleaner.
If the Founder and C.E.O of Lego and I had anything at all in common, we’d agree that Lego is f*cking omnipresent on the surface of Earth’s landscape. As such, however you’re feeling about Lego right now, there’s one thing you simply can’t deny: the stuff is inescapable. You can find it all over the f*cking world.
There are quite literally more LEGO PEOPLE (‘mini-figures’) in the world than there are real people. And for every one of us there exist 62 LEGO PIECES. Chances are that some of them once belonged to you. But only if you woke up on the right side of the coins in your mother’s fake designer purse.
That all depends, though, on your age and generation, and drumroll please….The Unlucky Lottery Scheme of Life Itself. The earliest LEGO toys you could possibly have owned as a child was a wooden bus, lorry, aeroplane, or pull-along animal.
The colourful little brick that went on to achieve world domination was not launched until 1949, and the satisfying clicking coupling system was introduced almost 10 YEARS LATER, in 1958. The range of LEGO in the 60s, 70s, 80s and beyond has continuously grown. Each generation has had an opportunity to enjoy this creative, playful toy.
So, to my loyal readers, if you could afford a lego set, what would you build with it? Send pics x
(Someway, Somehow)
Love, Becca.
love-becca.com 